No time to meal plan? No fancy cooking skills? No energy left at 5:00...? NO PROBLEM!

No time to meal plan? No fancy cooking skills? No energy left at 5:00pm...? NO PROBLEM!

Struggling With Keeping Dinner going Night after Night? Let's Make it EASY...

Backed by proven motivation principles and gamified rewards The Dinner Winner Challenge trains your brain to crave consistency — not chaos — making dinner Simple as Pie!

It’s not another meal plan — it’s a 5-day mindset reset that makes you look forward to dinner again.

"I honestly thought this was going to be another one of those ‘cute ideas’ I’d start and forget about… but wow, I was wrong.
Having a goal, a pin to earn, and a community cheering you on, it pulled me right out of my dinner rut.”
 
- Jenn D., 3-Time Dinner Winner

Ready to Put the Science Into Action?

Join the 5-Day Dinner Winner Challenge and see how one small win each night can completely change how you feel about dinnertime for just $7

  • Backed by behavioral science — proven to build lasting habits
  • Simple, fun, and designed for busy cooks (no meal plan required)
  • Earn real rewards + bragging rights when you hit your streak

Introducing the Science-Backed Approach That’s
Making Dinner Easy Again — for Burned-Out Home
Cooks Who’ve Tried Everything Else.

Instead of willpower or endless planning, this challenge uses gamified motivation — the same psychology that helps people build real habits — to make dinner feel doable (and even fun) again.

The Dinner Winner Challenge...
the Fastest Way To Get Dinner Back On Track!

Day 1: Sign Up & Commit With Instant Access

STEP 2: Print Your Tracker

STEP 3: Get Cooking!

STEP 4: Mark Your Streak

STEP 5: Claim Your Pin!

"Give Me Just 5 Days And I'll Get You Back To Dinner Time!

…and I’ll ‘GIFT YOU’ The Tracker, The Quick-Start Guide, The Community, and The Collectible Pin To Give You The Best Chance Of Finally Winning Dinner In Just 5 Nights — Guaranteed!"

WHO Is 'The Dinner Winner' Challenge For?

This challenge was designed for real women living real lives:

  • Busy Moms who want dinner to stop feeling like a daily battle.
  • Overwhelmed Weeknight Cooks who hit 5:00 with no plan and no energy.
  • Seasoned Home Cooks who’ve lost their spark and want motivation back.
  • Meal Kit & App Dropouts who’ve tried all the systems — and need something simple that actually sticks.
  • New Cooks who just want to start with quick wins and build confidence.

If you’re ready to finally feel in control of dinner again — without the guilt, stress, or overwhelm — THIS is the proven way to do it.

what is the

'Dinner Winner Challenge'?

The Dinner Winner Challenge is a simple 5-night streak that helps you get dinner back on track-- one home-cooked meal at a time.

Each night you cook, you mark your card, and when you hit five in a row, you earn your collectible Dinner Winner apron pin

Built on behavioral science and gamification, this challenge taps into the psychology of small wins—the same principles used to build lasting habits and real motivation (without guilt, rules, or perfection).

It's designed specifically for busy moms and women who:

    • Are just starting out trying to cook consistently at home.

    • Have tried meal plans, freezer sessions, grocery apps, or delivery kits that never stuck.

    • Are tired of the endless noise telling you to cook perfectly or spend hours prepping.

This is the REAL DEAL — the first step for countless families who once asked, “How can I actually make dinner work in my real life?”

Here's What 'Dinner Winner Challenge' Is NOT:

  • It's NOT another giant freezer meal marathon that takes your whole Saturday and leaves you burned out.
  • It's NOT a rigid Monday morning meal plan that makes you feel guilty the moment you fall behind.
  • It's NOT a pricey meal delivery box piling up on your porch that your kids won't even eat.
  • And it's definitely NOT another app or gadget that leaves you all alone to figure out dinner on your own.

This is simple, flexible, and built to actually work in your real life using the recipes, techniques and tools that you already know and love.

...backed with a little motivation and incentive!

Let's be honest...there’s NO
"National Dinner Maker Appreciation" Day 

No one gives you a prize for meal planning, grocery hauling, and getting something (anything) on the table.

But we think that should change.

This Apron Pin is your official badge of honor 🏆 — proof that you’re the kind of woman who shows up for her people.

👉 Even when you're tired.

👉 Even when no one notices

👉 Even when you’d rather just eat cereal and call it a night.

We see you. And we made this just for YOU.

​What are you waiting for- isn't it time you started getting celebrated!

AND - It's ALL YOURS FOR FREE!!

The Pin + The Kitchen Winner Collection Kit

What's Inside:

  • 1 Apron Pin — FREE (OR just cover $2.99 shipping)
  • “Dinner Winner Tracker Card" to start your collection
  • VIP Access to the Secret Menu (first dibs on new drops + surprise perks)

Start your Apron Pin Collection — because showing up in your kitchen should count for something.

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Your "First EVER Apron Pin"
FREE!

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“Dinner Winner Tracker Card"
to start your collection for FREE

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VIP Access to the Secret Menu
(first dibs on new drops + surprise perks)

It's Dinner Time & YOU showed up-AGAIN!
Isn't it time it counts for something?

Let’s be honest —

  You feed your people night after night with no parade, no trophy, and no one saying “thank you.”

That ends now.

The Dinner Winner Challenge is a celebration of the real cooks, the tired moms, the apron-wearers, and the “I guess we’ll make pancakes for dinner” queens.

✦ It’s free to join.
✦ It’s fun to track.
And there’s a reward waiting at the end!

It's ALL Yours When You Start the Challenge Today...

🎁 Your Dinner Winner Challenge Kit
(It’s Our Gift to You!)

Here's what's inside your $7 Challenge Kit:

  • Dinner Winner Tracker Card - your simple, print-at-home scoreboard for 5 nights of doable, real-life dinners.
  • The 5-Night Challenge Plan - simple steps to start your first streak.
  • Quick Start Guide: Fast Dinners That Count - ideas for crockpot, Instapot, freezer and more.
  • Access to the Dinner Winner Club HQ - our private community of 500+ Dinner Winners where you'll stay accountable, motivated, encouraged and celebrated!
  • Your First Apron Pin - mailed to you when you complete your first streak! YES! Real prizes shipped directly to YOUR kitchen!
  • BONUS Dinner Winner Dice – roll for a little fun when you’re out of dinner ideas (your new secret weapon against “what’s for dinner?”).

Take a Closer Look Below at the "Dinner Winner Challenge Kit"!

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Your First Dinner Winner Apron Pin Is Waiting for You -​FREE!

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Printable “Dinner Winner Tracker Card" to Track Your Streak

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Instant Access to The 5-Night Challenge Plan and
Quick Start Guide

SURPRISE BONUS: 
No More ​"I Don't Know" Nights!

The Dinner Winner Dice gives you an instant answer (and a little chuckle) to the "What's for dinner?" question!

So, to make things extra fun, we're also including our exclusive Printable Dinner Winner Dice that actually works!

Roll when you’re stuck and let the dice decide what’s for dinner tonight. 🎲
(It’s like having a kitchen game night!)

What Does Just 1 Dinner Winner Streak Really Mean?

Even just one 5-night streak makes a real difference — for your wallet, your health, and your home.
​Here’s what most Dinner Winners experience after completing just one challenge:

  • 💰 $120+ Saved: That's the average cost of 5 take-out meals you didn't order
  • 🥦 1,500 Calories Avoided: By swapping restaurant portions for home-cooked meals.
  • 🍭 250 g Less Sugar Consumed: (Roughly 60 teaspoons!) Just by eating from your own kitchen.
  • 💛 Stronger Family Connection: 5 shared dinners = 5 real conversations you wouldn’t trade.
  • 🥱 Reduced Stress + Decision Fatigue: No more “What’s for dinner?” meltdowns this week.
  • 🔄 Momentum To Keep Going: 82% of challengers say one streak reignited their kitchen confidence.

 Real Life Meals Count Here.
​(Yes, even your cereal-for-dinner nights.)

✅ Eggs + toast? That counts.
✅ Pizza bagels + apple slices? You bet.
✅ That one leftover taco + mac and cheese mashup?
Absolutely.

We’re not judging your meals.

We’re cheering you on for making them!

Because getting started is always the hardest thing...keeping the streak going, well, that's the fun part!

Meet Lorie:
From Overwhelmed to Dinner Winner — Lorie’s 10-Streak Journey 🍽️

Here’s what happened when one busy mom decided to take the challenge — and never looked back. 👇

Here's the email Lorie sent After Her 1st Win

"Hello, I thought I sent this to you before but I am technically challenged 😂.

​Anyway, here is the second card.
I might not get another one right away. School and me going back to work at the school, sometimes gets in the way of a new meal every night. We might have to reheat leftovers 😕.

​Thank you again! I am having a great time!!"

​Lorie

Here's the email Lorie sent After Her 7th Win

"Good morning, Here is my Dinner Winner Challenge Card!

I am excited to start the Fall Challenge as well!

Thank you so much for all that you're doing to make cooking fun!!

Have a great weekend!

Lorie​

The email Lorie sent After Her 10th Win

"Thank you for always sending me so much support and positive energy!!
Your encouragement had made me feel so good and has encouraged me to try new recipes! My family is not complaining 😂

You're the best!!
Lorie​

But, Don't Take Just Lorie's Word For It...

👇 See For Yourself How Dinner Is Getting Done In Kitchens Just Like Yours Inside the Dinner Winner Challenge...

Where Behavioral Science Meets Real-Life Busy Kitchens.

NOW, It's Your Turn...Add Your Information Below To Start Winning At Dinnertime TONIGHT For Just $7!

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$27.00

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'Cook 5 Dinners or It’s On Me' Guarantee

Here's the thing...I know you're waiting for a catch, but really, there's NO CATCH!

We just want to do our little part to celebrate hard working, home cooks whose efforts are often overlooked because we know how important dinner time is and ALL that happens inside of the kitchen!

So, if we can keep you cooking, we consider that a job well done! 🙌 🙌

Try the challenge 100% risk-free.

If you don’t complete your streak, I’ll refund your $7 — no questions asked.

All you have to do is click the button, submit your info and let's make dinnertime even more rewarding!

👉 We’ll send your tracker and cheer you on from night one (which could be tonight!). And after that 5th dinner - we are going to celebrate you like the winner you already are!

​Cheers From My Kitchen To Yours,
 
​xo Michelle (Mom of 4 hungry kids & owner of Kitchen Billboards)



❤️ This challenge is brought to you by Kitchen Billboards, where aprons fit real bodies, and dinnertime finally counts for something.

Frequently Asked Questions

Do I have to cook fancy meals?

Nope! Tacos, soup, grilled cheese, Instapot, freezer… all count.

What if I miss a night?

No problem, just start again tomorrow — the point is getting your first streak going and after that the momentum has kicked in! We all know that starting is the hardest part, so get started and let us celebrate your streak after streak!

When will I get my pin?

As soon as you complete your 5-night streak, we’ll ship your collectible apron pin. Just follow the directions inside your kit to let us know!

Your first streak starts the moment you say yes — let’s make dinner easy again.

It's All Ready To Go...

​🚚 Claim your pin now — the next batch ships this week!
Just tell us how you want it delivered 👇

➤ Option 1:
Just Send the Pin!

No order required.

Just help us out with the shipping ($2.99), fill out your info, and we’ll ship your pin straight to your mailbox.​

  • Quick + easy
  • No new purchase required
  • In your Kitchen within 5-7 business days

➤ Option 2:
Ships FREE Inside Your Order! 

Place any new order
**AFTER CLICKING THE BUTTON BELOW** 
and, your pin will be tucked inside your package like a little kitchen surprise AND you'll receive 20% off your order!

  • Save 20% on your favorite aprons + towels
  • Get your pin for FREE
  • No extra steps!

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